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House of Performance, Retail Media & Ecommerce

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Benvenuti in Havas Market

Havas Market è la soluzione end‑to‑end per il digital commerce di Havas, progettata per connettere brand e consumatori attraverso esperienze omnicanale, performance misurabili e strategie data‑driven. Offriamo un approccio integrato che unisce media, contenuti, tecnologia e creatività per generare una crescita solida e sostenibile.

Le nostre expertise

Performance Media

Paid Search
Affiliate Marketing
Social Commerce
Programmatic Advertising / OLV
Programmatic buying / optimization
Social activation
Paid search buying / optimization
Where to buy / shoppable media
Campaigns

Performance Content

Content production / optimization
Product catalogues
Product pages / brand stores
Dynamic Creative Optimization (DCO)
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Creative automation
Feeds
User Experience (UX) and User Interface (UI)
User reviews / Q&A management

Retail Media

On Platform
In Store
Shopper Marketing

E-commerce & Marketplace Management

Strategic consulting
Retail management
Marketplace onboarding
Trade management
Order management
Merchandising
Fulfillment / logistics
E-commerce analytics
Shop development
DTC website development
Bartering deals & stock opportunities

Sales Analytics

Sales forecast
Inventory health analysis
Media performance analysis
Competition analysis
One-stop shop dashboard

I nostri clienti

  • Affinity
  • Logo Doc B N Negativo 1
  • Gruppo Hera 2 1
  • Hermes Logo
  • Hyundai
  • Jde Logo
  • Kia
  • Pepco 2 1
  • Pinklady Logo White
  • Sanofi Logo
  • Viatris

Our People

Alice Cetorelli
Head of Performance & Retail Media
Lisa Giordano
Head of Marketplace
Mariangela Ceruti
Head of SEO & Analytics
New Business
[email protected]

Case Studies

Heracomm 1440
Gruppo Hera | Havas Market

HERA COMM | Conversions and CPA improvement with Smart Bidding Simplification

  • Energy
All It Takes is a Button
Jacobs Douwe Egberts | Havas Market

Jacobs Douwe Egberts | All it Takes is a Button

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