Havas PR Milan
Corporate & brand reputation Sustainability & ESG communication Brand Activism Medical communication Storytelling building Content production
Corporate & brand reputation Sustainability & ESG communication Brand Activism Medical communication Storytelling building Content production
At Havas PR we develop purpose driven strategies: we build a value system capable of leveraging brand reputation. We identify a coherent storytelling that can be enhanced across all strategic business areas of the company. We create an emotional bond with consumers, through the involvement and verticality of stakeholders. Our mission is to facilitate, establish, maintain, strengthen, improve and govern the system of relations between companies, organizations and their main interlocutors: citizens, institutions, influencers and opinion leaders, non-governmental organizations, media.
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Becoming parents is an experience that more and more couples are giving up on due to a lack of economic, social, or psychological support. Generazione G is born to support struggling new parents and make the choice of parenthood a more serene step. The project has been created by Prénatal and then supported by multiple entities.
To raise awareness about neurodegenerative diseases and give visibility to the Alliance against Alzheimer's, a series of multistakeholder conferences has been organized to engage institutions and ask for their greater commitment.
A plan of brand enhancement and positioning, leveraging the presence of Elica at the Salone del Mobile and at Palazzo Litta, where the Fabriano based company presented an immersive installation designed by the Japanese studio We+. We managed the engagement of all strategic targets (media, experts, and trade) in Italy and in the brand’s key foreign markets (Germany, France, and Belgium).
In 2024, together with the Sustainability & Management Systems and Marketing & Communications Departments of The Adecco Group Italy, we worked on their first Sustainability Report. The document we developed aims to highlight the progress achieved by the company in creating value for all stakeholders in Italy. The cross-functional collaboration between the Sustainability and Creativity agency teams allowed us to develop a textual and visual narrative, aimed at showcasing The Adecco Group Italy's commitment to sustainability, reflected in their mission ‘Making the future work for everyone’.
To esatablish RINA's role as project manager of the Genoa San Giorgio Bridge, a multimedia media hub was built with informative and digital contents to amplify and enrich coverage of the event. This included images, drone videos and a time-lapse of the entire project. RINA and its top management were involved in numerous live TV and radio broadcasts, as well as several feature articles in newspapers and magazines.
The language of street art to tell the stories of sickle-cell anemia and thalassemia patients and promote the importance of blood donation. Blood Artists is the project we have been carrying out for Novartis: 10 graffiti artworks in 4 Italian cities and a dedicated social media campaign involving creators, journalists, patient associations and local authorities.
We designed an integrated communication and stakeholder management project for Reckitt Hygiene Italia to transform its business activities towards a more sustainable and people-centric approach. We worked with all business functions, involving Reckitt people and reliable partners who accompanied us on the path of bringing value back to the territory and people.
We are Fondazione Telethon’s Advisors for its stakeholder communication, through a plan of cross-media activities, influencer relations and national and local media relations, in order to support the mission of the Foundation, one of Italy’s leading biomedical charities dedicated to the treatment of rare genetic diseases.
