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Havas Media Group

Welcome to Havas Media Group

At Havas Media Group, we invest in media that matters.

We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.

Because we believe that more meaningful media can help build more meaningful brands.

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Saikebon

#TakeEatEasy

#TakeEatEasy is the official hashtag of Saikebon: it invites to take life with easiness and simplicity, by finding quick and easy solutions in doing things. Campaign’s objectives: visibility, awareness and coverage increase on the target "Urban Taster", built thanks to the proprietary platform Converged. Preroll/inread placement with special support, for the mobile part with Teads’ vertical video, for the Desktop part with the creation of custom formats. The plan included the use of Hypertv technology, which allowed custom formats never adopted before on STAR’s online video plans. Results: 73% completed view rate and average viewability of 78%. The best performing format was the preroll/inread which, thanks to its positioning within the contents with a high meaningfulness score, has obtained a greater completed view rate (80%) and higher CTR (0.93%).

CheBanca!
CheBanca!

Alza la tua visione

CheBanca! in recent years has become very close to the world of investments and financial advice. With "Alza la tua visione" campaign, we wanted to share this new role of the bank in an even more consistent way. A campaign aimed at a very specific target, which through the use of multiple media, traditional and digital, succeded to develop not only high visibility, but also the right relevance necessary to consolidate the repositioning of the brand. Tv, Radio, Out of Home, Print and Digital are the main assets of communication.

Tetra Pak®
Tetra Pak®

Go Nature. Go Carton.

To communicate its commitment to being increasingly sustainable, Tetra Pak® launched the global campaign "Go Nature. Go Carton." whose Italian version focused on CO2 emissions, a topic particularly relevant for Italians. The campaign included multimedia planning on TV, print and digital, and it was on air until July 2021. It was targeted towards two complex groups to reach: on one hand, opinion leaders, decision-makers, and potential new customers; on the other, prosumers, namely individuals sensitive to sustainability in their daily choices. The media campaign was completed by pre-post research that confirmed its success and the perception of Tetra Pak® as a brand that cares about future generations.

U-Power
U-Power

Autumn Clothing

In the second half of 2020, together with U-Power, we planned an important campaign to launch the clothing line in various markets: Italy, Spain, and France. The campaign was planned on TV, digital media, and the press. It benefitted from the visibility of a very famous testimonial in Italy, Diletta Leotta, who also launched a viral campaign that gained a great resonance on social media. The spot, among the most appreciated and remembered of U-Power, has contributed to giving the brand visibility also for product lines related to clothing.

Some of our clients

AgrolimenCarrefourJDEHermesHyundai e KIALUISSMabinaMediobancaMeeticMichelinMolinariPaniniPernod RicardPescanovaprima_1Q8Swarovskiloghi_clienti_tim_bnU-powerViatris