#TakeEatEasy is the official hashtag of Saikebon: it invites to take life with easiness and simplicity, by finding quick and easy solutions in doing things. Campaign’s objectives: visibility, awareness and coverage increase on the target "Urban Taster", built thanks to the proprietary platform Converged. Preroll/inread placement with special support, for the mobile part with Teads’ vertical video, for the Desktop part with the creation of custom formats. The plan included the use of Hypertv technology, which allowed custom formats never adopted before on STAR’s online video plans. Results: 73% completed view rate and average viewability of 78%. The best performing format was the preroll/inread which, thanks to its positioning within the contents with a high meaningfulness score, has obtained a greater completed view rate (80%) and higher CTR (0.93%).
CheBanca! in recent years has become very close to the world of investments and financial advice. With "Alza la tua visione" campaign, we wanted to share this new role of the bank in an even more consistent way. A campaign aimed at a very specific target, which through the use of multiple media, traditional and digital, succeded to develop not only high visibility, but also the right relevance necessary to consolidate the repositioning of the brand. Tv, Radio, Out of Home, Print and Digital are the main assets of communication.
To communicate its commitment to being increasingly sustainable, Tetra Pak® launched the global campaign "Go Nature. Go Carton." whose Italian version focused on CO2 emissions, a topic particularly relevant for Italians. The campaign included multimedia planning on TV, print and digital, and it was on air until July 2021. It was targeted towards two complex groups to reach: on one hand, opinion leaders, decision-makers, and potential new customers; on the other, prosumers, namely individuals sensitive to sustainability in their daily choices. The media campaign was completed by pre-post research that confirmed its success and the perception of Tetra Pak® as a brand that cares about future generations.
In the second half of 2020, together with U-Power, we planned an important campaign to launch the clothing line in various markets: Italy, Spain, and France. The campaign was planned on TV, digital media, and the press. It benefitted from the visibility of a very famous testimonial in Italy, Diletta Leotta, who also launched a viral campaign that gained a great resonance on social media. The spot, among the most appreciated and remembered of U-Power, has contributed to giving the brand visibility also for product lines related to clothing.