Havas PR Milan
Corporate & brand reputation Sustainability & ESG communication Brand Activism Medical communication Storytelling building Content production
To esatablish RINA's role as project manager of the Genoa San Giorgio Bridge, a multimedia media hub was built with informative and digital contents to amplify and enrich coverage of the event. This included images, drone videos and a time-lapse of the entire project. RINA and its top management were involved in numerous live TV and radio broadcasts, as well as several feature articles in newspapers and magazines.
The language of street art to tell the stories of sickle-cell anemia and thalassemia patients and promote the importance of blood donation. Blood Artists is the project we have been carrying out for Novartis: 10 graffiti artworks in 4 Italian cities and a dedicated social media campaign involving creators, journalists, patient associations and local authorities.
We designed an integrated communication and stakeholder management project for Reckitt Hygiene Italia to transform its business activities towards a more sustainable and people-centric approach. We worked with all business functions, involving Reckitt people and reliable partners who accompanied us on the path of bringing value back to the territory and people.
We are Fondazione Telethon’s Advisors for its stakeholder communication, through a plan of cross-media activities, influencer relations and national and local media relations, in order to support the mission of the Foundation, one of Italy’s leading biomedical charities dedicated to the treatment of rare genetic diseases.