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We are Havas

    We make a meaningful difference

    To brands, businesses & people

    We support Italian and international clients in developing their brands with expertise covering all communication activities, improving their visibility, image and reputation.​ With 23.000 people in more than 100 countries, we offer integrated expertise that converges to meet clients' needs.​ Our role is to create deep connections between brands and people, delivering projects that make a difference, positively impacting business and society.​

    People

    We create connections with our synergies ​

    Havas operates on a fully integrated model: in its 70+ Villages, the creative, media and healthcare & wellness teams work in synergy, combining diverse talents.​ ​ This model allows us to ensure maximum agility and a fluid client experience in an industry that is increasingly fragmented, including in terms of specializations and skills.​ ​ Our client-centric integrated approach offers tailor-made communications solutions, supercharged by data, tech and AI, and powered by humans.

    Leadership

    Caterina Tonini

    Caterina Tonini

    CEO Havas Creative Network | CO-Founder & CEO Havas Pr Milan

    Stefano Spadini

    Stefano Spadini

    CEO Havas Media Network

    Simone Telloni

    Simone Telloni

    CEO Havas Health Network

    Nicola Thellung di Courtelary

    Nicola Thellung di Courtelary

    Chief Transformation & Integration Officer | CFO Havas

    Daniela Melodi

    Daniela Melodi

    Chief Business Transformation Officer

    Manuela Trentini Maggi

    Manuela Trentini Maggi

    Chief HR Officer

    Massimo Cezza

    Massimo Cezza

    Chief Information Officer

    Havas Arte e Cultura

    Havas Arte e Cultura is the service dedicated to cultural enhancement projects with which we aim to improve the dialogue between companies, the world of culture and their respective target audiences. On the one hand, we assist Companies in the conception and communication of proprietary culture-related projects with reference to their ESG objectives; on the other hand, we support Institutions and Art and Cultural Organizations to improve their communication in quality and effectiveness.

    With Havas Arte e Cultura’s consultancy offer we take the relationship between culture and business to a higher level than simple patronage or sponsorship to translate the value of art on the community into projects. The service- which is based on five pillars (Audit, Strategy, Design, Visibility and Measurement) - represents an integrated, tailor-made model on the individual needs of the business or organization to support projects in the arts and culture sphere through analysis of the competitive scenario, result-oriented planning amplified by ad hoc communication strategies, and measurement of the impact generated on society.

    Havas Group
    AUDIT-EN
    AUDITWe analyze the needs and goals of the company and cultural organization
    STRATEGIA-en
    STRATEGY We analyze the competitive scenario and target market, identifying areas of opportunity on which we define a culture-focused strategy
    DESIGN-EN
    DESIGNWe develop cultural projects and manage content curation and project implementation through our network of partners
    VISIBILITÀ-EN
    AMPLIFICATIONWe conceive the communication ecosystem of the cultural project: communication strategy, content development, event organization, media plan and PR amplification
    MISURAZIONE-EN
    MEASUREMENTWe identify qualitative and quantitative KPIs useful for assessing the project's impact on society

    Meaningful Brands

    Our proprietary research study Meaningful Brands (that spans 395,000 people worldwide, 30 markets, 21 industries and 2,000 brands each year) discovered that:

    75%

    of brands could disappear and no one would care

    47%

    of brands are seen as trustworthy

    61%

    of the content provided by brands is not meaningful to consumers

    It's these key findings that have led to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value - how meaningful it is to its consumers - is defined by a combination of 'functional', 'personal' and 'collective' benefits. Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the 'glue' in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.
    Learn More

    Fondazione Onda