Havas Events Milan
MSC celebrates the christening of its new ship Seaview with a monumental event in the city of Genoa.
The scenery and video content were inspired by the characteristics of the Seaview, which donates passengers the most open and direct contact with the sea ever experienced on a cruise ship. The ambitious stagecraft project consisting of a broad, uncluttered platform providing full visibility of the ship and a scenic set up consisting of a LED screen 40 metres wide and 4 metres high to present content.
For the 50th anniversary of Lamborghini’s Countach, Havas Events Milan was chosen to renovate the layout of Mudetec, the Lamborghini Museum located within the automaker’s headquarters in Sant’Agata Bolognese. The restyling project included the creation of an immersive tunnel featuring LED elements converging towards a screen playing an emotional video on Lamborghini’s history. Besides personalizing all the museum’s graphic elements, Havas Events Milan set up an interactive Social Lab where visitors can take selfies in exclusive locations with iconic Lamborghini models.
This year, Benetti celebrated the annual event dedicated to yacht masters — the reference figures for potential yacht buyers — by creating a high-value experience for this specific category. To introduce these special guests to the sponsors selected by Benetti, we chose Venice as the perfect setting for an exclusive 3-day experience just before Carnival, the city’s highlight of the year. The experience included attending a plenary, two networking nights, a gala dinner in typical Carnival costume and a unique historical reenactment team building experience: the guests were divided in teams and associated to a dragon boat to become protagonist of a regatta on the Venetian canals.
Havas Events Milan designed and produced the ESA's (European Space Agency) booth at the Living Planet Symposium, one of the biggest Earth observation conferences in the world at MiCo in Milan.
An innovative 450sqm stand consisting of several areas: a conference centre (Agora), two demo zones with 18 video surfaces, 6 interactive touch satellites and a circular suspended screen 12 metres in diameter.
During the 4-day event, meetings with scientists, press conferences and interviews took place.
A digital kaleidoscope offered guests an original photo opportunity.
A completely transparent, inflatable dome; a "boule de neige" inserted in the natural theater of the spectacular mountain landscapes of Megève, Crans Montana and St. Moritz.
At the center of the installation, a pyramidal structure with a mountain shape.
The installation hosted eight dancers, in a musical fashion show, presenting the new Moncler Grenoble collection. The evening, dedicated to 80 top clients of the famous fashion brand, ended with a convivial dinner in the most prestigious lodge of the three locations.