Havas Events Milan
Havas Events Milan is the events and live communication agency of the Havas Group in Italy. The main purpose of our agency is to connect the brands to the targets through unforgettable and tailor-made communication projects.
Over 10,000 attendees for Lamborghini’s Family & Friends Day 2025 – the event the brand dedicates to the families of its employees. Artistic performances, adrenaline-pumping driving simulators, educational activities, a massive concert stage, and two large food courts. An event we fully designed and produced, brought to life in just 3 days of setup thanks to a team of over 200 people coordinated by our operations and logistics teams.
The 4th Benetti Broker Symposium took place in the heart of the Dolomites. Immersed in a majestic nature, 50 guests were invited to live an experience where energy and awareness merged in a perfect balance. The Lefay Dolomiti Resort, a facility founded on a holistic vision of mind/body wellness, was the venue chosen for this event and the starting point for activities designed specifically to connect guests to the surrounding nature.
An event to celebrate the new aircraft arriving in the MSC AirCargo family, named Alfirk. A unique setup, created inside a hangar directly on the airport runways and a unique concept that brings to life key elements of the MSC Aircargo world and of flight, such as air, movement, dynamism and Italian excellence above all, speaking of the Italian division of MSC AirCargo. To do so, we have involved the Italian Artistic Gymnastics Federation, a true Italian excellence, with 6 athletes competing at a national level who performed on airport soil for the first time, with ad hoc choreography and costumes made to measure for the event. The performance have been a perfect balance of technical gymnastics figures plus dance movements, bringing to life the idea of flow, sky, vaulting and lightness. Since the aircrfaft is named after a constellation, we created a real representation of celestial bodies through huge inflatable spheres created ad hoc and positioned outside the hangar, right under the aircraft to welcome guests on the plane visits on board.
Marrakech was the vibrant backdrop for the milestone 25th edition of Benetti Yachtmaster, where over three days guests engaged in a variety of experiences, inspiring talks, and meaningful networking opportunities. The program featured a game inspired by classic board games, in which participants competed in a trivia contest focused on the yachting world. The following day brought a treasure hunt adventure through the Medina, involving everyone in an exciting challenge. The event concluded with a gala dinner enriched by live music and DJ sets, creating a memorable finale.
LVMH is celebrating 10 years of “Mestieri d'Eccellenza”, the project to transmit the artisanal crafts and savoir-faire of its maisons through a global event in 4 stages. A unique event at the Arcimboldi Theater, in a Milanese location that expresses cultural and artistic heritage and welcomed a show made up of speeches, award ceremonies and sharing, as well as an exhibition of products, stories and the excellence of some of the most famous LVMH brands. Talent and passion were the key words of the theatrical format, which put the audience at the center, making them the protagonists of the show. We created an immersive setup in addition to the main stage, with two stages between the seats in the stalls, where the most deserving people within the “Mestieri d'Eccellenza” program were awarded. Two moments of musical performance with the young duo Santi Francesi, who brought talent and art to life, giving two of their live hits to the audience.
From June 21 to 24, we organized the 84th International Congress of the Società Dante Alighieri in Rosario, Argentina. We developed the creative concept "The Italian, a wonderful journey," symbolized by the "Barquito de papel" (paper boat) logo, which inspired the entire event. The congress featured conferences and performances centered on the theme of travel and the relationship between humanity and the sea. The event spanned four venues, welcomed 1,200 guests, and involved over 300 professionals, including directors, hostesses, dancers, a symphony orchestra, and the special participation of Argentine model and entrepreneur Valeria Mazza as the event’s godmother. We also collaborated with our colleagues at Havas Argentina to create a poster campaign that complemented the event’s message.
Celebrating its 24th edition, Benetti Yachtmasters once again attracted a global audience of captains and industry leaders. Set against Budapest’s breathtaking backdrop, the event offered a rich program of workshops, plenary sessions, and one-of-a-kind experiences, including an immersive escape game within the Museum of Fine Arts and a magical dinner aboard a Danube River cruise.
In November, in the port of Gioia Tauro in Calabria, we gave life to the Naming Ceremony of the MSC Celestino Maresca cargo ship, among the largest in the world. A double tensile structure, built on the port quay, hosted the ceremony in which regional and national political officials participated. We decided to create an exciting opening moment, involving two performance and dance academies that brought to life the waves of the sea and the symbolic network of relationships between people, lands and ships. With a performance that mixed the movements of the bodies with synchronized video projections, the ceremony immediately won over its guests, until the key moment of the ribbon cutting.
The 23rd edition of Benetti Yachtmaster took place in 2023 in the enchanting and magical city of Abu Dhabi, with over 200 participants from Europe and beyond, coming together for three stimulating days of training, networking, workshops and team building.
MSC celebrates the christening of its new ship Seaview with a monumental event in the city of Genoa. The scenery and video content were inspired by the characteristics of the Seaview, which donates passengers the most open and direct contact with the sea ever experienced on a cruise ship. The ambitious stagecraft project consisting of a broad, uncluttered platform providing full visibility of the ship and a scenic set up consisting of a LED screen 40 metres wide and 4 metres high to present content.
For Lamborghini’s Countach 50th anniversary, we were entrusted with redesigning the layout of Mudetec, the Lamborghini Museum at the company’s headquarters in Sant’Agata Bolognese. Our restyling project included creating an immersive tunnel with LED elements that guide visitors toward a screen showcasing an emotional video about Lamborghini’s history. In addition to customizing all the museum’s graphic elements, we set up an interactive Social Lab where guests can take selfies in exclusive spots alongside iconic Lamborghini models.
Venice set the stage for the 22nd edition of Benetti Yachtmaster, where we crafted an exclusive three-day experience tailored for yacht masters — key influencers for prospective buyers. Taking place just before the city’s iconic Carnival, the event offered an immersive itinerary: a plenary session, two evenings of networking, a gala dinner with traditional Carnival costumes, and an extraordinary team-building activity. Guests were split into teams, each linked to a dragon boat, competing in a thrilling regatta through Venice’s historic canals.
For the Living Planet Symposium at MiCo in Milan, we designed and produced the European Space Agency’s booth, one of the largest Earth observation conferences worldwide. The innovative 450 sqm stand featured multiple areas: a conference center (Agora), two demo zones with 18 video surfaces, six interactive touch satellites, and a 12-meter diameter circular suspended screen. Throughout the four-day event, we hosted meetings with scientists, press conferences, and interviews. To offer a unique experience, we created a digital kaleidoscope that provided guests with an original photo opportunity.
A completely transparent, inflatable dome; a "boule de neige" inserted in the natural theater of the spectacular mountain landscapes of Megève, Crans Montana and St. Moritz.
At the center of the installation, a pyramidal structure with a mountain shape.
The installation hosted eight dancers, in a musical fashion show, presenting the new Moncler Grenoble collection. The evening, dedicated to 80 top clients of the famous fashion brand, ended with a convivial dinner in the most prestigious lodge of the three locations.
