At Havas Play we play to win.
We believe that all brands must create deep connections with their consumers. For this reason, we help our clients strike up increasingly meaningful relationships with their audiences, through experiences that combine entertainment, sports and technology like never before.
We create the best experiences by focusing on passions thanks to activations such as sport and music sponsorships, branded content, influencer and sport marketing.
“Growing Together” is BKT's payoff and, since 2018, it has also been the guiding thread of the partnership with Havas Play. Our work has enriched BKT's sponsorship portfolio, adding, in addition to Serie BKT in Italy, important international agreements. From France (Title Sponsor of the Coupe de La Ligue and Ligue 2, and Official Tire of the Rugby World Cup France 2023) to Australia (Big Bash League), to the United Kingdom and Ireland (Title Sponsor of the United Rugby Championship) and Europe (Premium Partner of Euroleague and Title Sponsor of EuroCup). The management and coordination of the global projects are handled from Italy, while for activations in individual countries we can rely on our international Network.
From the creative concept to the final outputs, we developed 16 videos to showcase Locauto’s services in-store, on social media, and on the web, combining infotainment with storytelling that perfectly aligns with the brand’s identity.
We have developed a proprietary system to ensure targeted evaluation of sports sponsorships: the Sponsorship Evaluation System (S.E.S). This tool allows for determining the integrated value of a sports sponsorship by conducting a quantitative and qualitative assessment of the assets that define it. Most brands rely on this tool to better understand whether the economic proposal made by sports properties is consistent with the actual value it can bring to the company's business.
The Saugella podcast dedicated to the celebration and acceptance of femininity in all its forms. Hosts Helen Hidding and her daughter Anne Marie, along with nine guests, have given voice to various ways of being and feeling like a woman, addressing topics relevant to the brand.
Fanblock, a fan engagement platform, enter the Italian sports market by becoming a partner of AC Milan with the support of Havas Play and an analysis of the opportunities within the sports system. The launch campaign involved several sports influencers. The content created, shared on both Fanblock and AC Milan's social media, and entirely managed by our team, enjoy San Siro Stadium and Casa Milan, engaging fans with interactive and entertaining formats. This strategy allowed Fanblock to significantly increase its visibility and engagement, marking a successful entry in the sports market.
We fully decorated a boat for Malfy Gin that sails the waters of the Naviglio Grande to celebrate World Aperitivo Day. Guests on board were able to live a true Malfy Experience, savoring the brand’s range in an original and evocative setting.
Since 2020, we have been responsible for implementing the marketing platform for Pramac Racing, the factory-supported team of Ducati Corse. We offer strategic consulting, from identifying new partners to developing tailored initiatives. Thanks to this collaboration, Pramac Racing has secured two significant global partnerships. The first is with Motul, which includes the sponsorship of the MotoGP team and a global industrial agreement between the two entities. The second is with Yahoo, which has become the Main Sponsor of the Pramac Racing MotoGP team and the Title Sponsor of the eSport team.
We have selected the most charismatic chefs to highlight Solarelli products. Cucina Botanica, Erica Liverani, and Niccolò Califano created exclusive recipes, showcasing the freshness and origin of our seasonal delights, celebrating the territory and the quality of the products.
Since 2023, we have been collaborating with Saugella to organize the Saugella Run & Fun: a sports and wellness event in the heart of Milan. The initiative involves families in a non-competitive 5km or 10km run, raising awareness about the importance of personal hygiene, prevention, and wellness. The event, taking place over two days, includes a Fan Village with sponsor stands, sampling activities, gadgets, music, entertainment, and beauty and fitness areas. The Saugella Run & Fun supports a project of the Rava Foundation every year, with the sponsorship of the Municipality and the Region, to raise awareness of relevant social issues in the city of Milan. The communication plan includes a media campaign with OOH, social media, radio, and an editorial plan for the involved sports testimonials.
