From 2020 Havas Sports & Entertainment (Havas SE) works on implementing Pramac Racing’s marketing platform, the factory-supported team of Ducati Corse, by providing its expertise in consulting. From strategic support in the identification of new partners to the development of tailor-made initiatives. Thanks to the collaboration with Havas SE, Pramac Racing closed two important global partnerships. The first one with Motul, with the sponsorship of the MotoGP team and a global industrial agreement between the two companies. And the second one with Yahoo as the Main Sponsor of the Pramac Racing MotoGP team and Title Sponsor of the eSport team.
In 2018, supported by Havas Sports & Entertainment, TIM joined the eSports world becoming Main Sponsor and Connectivity Partner of one of the most important Italian gaming events: Milano Games Week. The activity included the in-game customization of the video game Asphalt 9 Legend and the organization of a tournament both online and offline, in the key TIM stores in Milan and Rome, further amplifying the success of the project.
In 2020, thanks to the mediation of Havas Sports & Entertainment, Michelin announced a two-year partnership with the Olympic champion Federica Pellegrini. Being the strongest and longest-running Italian swimming champion ever, Federica is the ideal ambassador to best represent the concept, #PerformanceFattePerDurare, the fil rouge of the entire Michelin’s communication campaign.
Serie A Basketball E-League is a project born in 2020 with the realization of the first eSport championship of an Italian professional league. A highly innovative project that saw participants face off not on a basketball video game but on Brawl Stars, one of the most downloaded strategic mobile games in the world. After the online qualifying stages of the tournament, the best teams competed inside the Pesaro arena in front of 10 thousand people, at the same time with the basketball Final Eight.
Serie BKT is a sponsorship project born in 2018, consisting in the titling of the Italian championship cadet football. The 2020/2021 season represents the third year of this sponsorship by BKT Tires, a leading company in the world of off-highway tyres. In 2020 BKT managed to involve and engage fans despite the Covid19 emergency through initiatives to strengthen the brand’s meaningfulness. Havas Sports & Entertainment (Havas SE) since 2017 is also the Marketing Advisor of Lega Nazionale Professionisti B (LNPB), with the aim of developing its integrated marketing platform to increase the revenues of the affiliated companies. The collaboration between Havas SE and LNPB led to the closure of other important partnerships besides BKT: Unibet as Top Sponsor of Back Jersey, and Facile Ristrutturare as Top Sponsor of Sleeve.
With the first edition of Miglio di Milano Michelin in 2019, Havas Sports & Entertainment took the iconic mile distance out of the athletics field, where professional and not could run from Parco Sempione to Castello Sforzesco. In 2020, with the health emergency, the race did not stop, but turned into a virtual race in which each participant could complete their own mile wherever they wanted. A hybrid event that, thanks to the support of our partners, has achieved a great success with 17M impression during the live stream.